Four steps. No step without numbers.
Summary: Valuedialog works in four steps: analysis, organisation, processes, skillset. The order is fixed, the focus is not. Every step ends with a result you can check. Advice and execution come from one hand.
Growth rarely fails on ideas. It fails on missing data, unclear roles and processes without measurement. So the starting point is a baseline, not a campaign. Execution follows, always in the same order.
What growth consulting means here
Growth consulting combines strategy with hands-on execution. It does not stop at the recommendation. It covers funnel, CRM, content, tracking and team. Results are measured in business numbers, not reach.
The difference to classic strategy consulting is the handover point.
| Strategy consulting | Growth consulting | |
|---|---|---|
| Deliverable | Analysis and recommendation | Running funnel and team |
| Execution | with the client | joint, partly taken over |
| Horizon | Quarters to years | First effects in weeks |
| Success metric | Strategy paper | Leads, conversion, revenue, EBIT |
| Roles | Consultant | Consultant and interim manager |
The four steps
01 Analysis
Facts first, opinion second. We review funnel numbers, CRM data, channel cost, pricing logic, market and competition. Plus interviews with sales, marketing and management.
- Result: baseline of all relevant metrics, potential calculation, prioritised action list.
- Duration: two to four weeks, depending on data quality.
- Typical finding: tracking has gaps, lead quality is unknown, retention is unmeasured.
02 Organisation
Define teams and roles clearly. Ownership instead of vague responsibility. Who owns leads, who owns conversion, who owns retention. Decision paths get named, not assumed.
- Result: target operating picture, role profiles, staffing plan.
- Duration: concept in two weeks, hiring takes longer.
- Typical finding: marketing and sales measure the same number differently.
03 Processes
Structure lead flow, conversion and retention. Measurable at every point. This includes landing pages, CRM sequences, lead scoring, A/B tests and clean tracking. Most of the short-term effect is created here.
- Result: a running funnel with defined measurement points and reporting.
- Duration: first effects after eight to twelve weeks.
- Example: 15 A/B-tested landing pages and a new CRM email sequence, result 60 percent more leads.
04 Skillset
Close capability gaps. Build internally, hire externally or cover on an interim basis. The goal is a team that runs the funnel without consultants.
- Result: filled roles, documented processes, handover.
- Duration: parallel to step three, closed at project end.
- Typical finding: the tools are there, the skills to run them are not.
AI is a tool, not a step
AI runs through all four steps. In analysis for data work, in processes for agents in the funnel, in skillset for enablement. Visibility in AI answers is a topic of its own: AI transformation and GEO.
What it delivers
Three projects, three starting points, same order.
Private equity
Portfolio company in education: 80 percent higher lead-to-enrollment conversion, successful exit. Read the case.
SME
PE-backed training provider: UX rebuild, CRM sequence, A/B tests, 60 percent more leads. Read the case.
Startup
Go-to-market in 90 days, Series A secured. Second case: funnel rebuild at Giggle.tips. Read the case.
How a project starts
- First conversation: free, initial assessment of the potential.
- Analysis sprint: baseline and action list, two to four weeks.
- Decision: scope, focus and roles are agreed.
- Execution: processes and skillset, with monthly reporting.
FAQ
How does a growth consultant work?
A growth consultant works across the whole growth chain, not on a single channel. Valuedialog uses four steps: analyse data and potential, clarify organisation and roles, rebuild processes from lead to retention, build the missing capabilities in the team. Every step ends with a measurable result.
How is growth consulting different from classic strategy consulting?
Strategy consulting delivers analysis and recommendations; execution stays with the client. Growth consulting executes alongside: funnel, CRM sequences, landing pages, tracking, team. Success is measured in leads, conversion, revenue and EBIT, not in slide count.
How long does a project take?
Analysis takes two to four weeks. First process results appear after eight to twelve weeks. One go-to-market was set up in 90 days. Organisational work runs longer because hiring takes time.
Do all four steps have to be done?
No, but the order stays. Without analysis there is no baseline; without organisation every process fizzles out. Often the focus sits on two steps. Which two is decided by the analysis.
How is success measured?
Against numbers defined upfront: leads, lead-to-customer conversion, CAC, revenue, EBIT. The baseline comes from step one. Examples from projects: 60 percent more leads from a new B2B funnel, 80 percent higher lead-to-enrollment conversion in a PE portfolio company.
How does a collaboration start?
With a free first conversation. Result: an initial assessment of growth potential plus a clear recommendation. Both sides then decide on project scope.
Next step: a free first conversation. An initial assessment of your growth potential. Request a slot.