Valuedialog · Growth Advisory since 2007

Growth consulting for private equity, SMEs and startups.

We make companies measurably bigger. Data-driven, operational, AI-powered. No buzzword bingo.

+0 Portfolio growth in 6 months, PE mandate
+0 More leads from a new B2B sales funnel, SME
0 days Go-to-market, Series A secured, startup

Services

Three client groups. One goal: scalable growth.

Growth consulting is data-driven scaling. We identify potential and execute it. Analysis, clear organization, lean processes, the right skillset.

01

Private Equity

Large and mid cap PE firms in Europe and the US. Operational optimization of portfolio companies.

  • Post-deal growth strategy
  • Fast funnel optimization
  • Scaling CRM and sales structure
  • Interim teams and skillset building
02

SMEs

Approach growth with structure. Even as AI, the economy or regulation reshape your market.

  • Audience analysis and buyer personas
  • Funnel architecture through to conversion
  • Building marketing and sales teams
  • Tools for scaling: CRM, automation, analytics
03

Startups

Fast traction and funding readiness. Focus on CAC, attribution and conversion.

  • Go-to-market in 90 days
  • Data-driven CAC optimization
  • Lead scoring and attribution
  • Identifying new growth areas

Method

Four steps. No step without numbers.

01

Analysis

Data, market, audience, potential. Facts first, then opinion.

02

Organization

Define teams and roles clearly. Accountability instead of responsibility fog.

03

Processes

Structure lead flow, conversion, retention. Measurable at every point.

04

Skillset

Close competence gaps. Build internally or staff through us.

AI transformation in marketing

The search market is changing radically. We prepare marketing for it.

AI models are replacing classic search queries. Whoever optimizes only for Google in 2026 loses visibility without noticing. AI does not fail in companies because of data privacy. It fails because of missing projects with clear goals.

  • GEO: visibility in AI answers Generative Engine Optimization: structure brand and offer so that ChatGPT, Perplexity and AI Overviews cite them.
  • AI agents in the funnel Automate lead qualification, content production and CRM journeys with agents. Measured by conversion uplift.
  • AI roadmap with clear goals No AI experiments without a business goal. Prioritized projects, clear KPIs, fast execution.

Education market

The European education market grows at double-digit rates.

Higher education and corporate learning grow at 11 to 21 percent per year. For private equity one of Europe's most attractive growth areas.

Higher education Europe

Market volume in USD bn, CAGR 11.1 %

2072302552833153503882024202520262027202820292030USD bn

Corporate e-learning Europe

Market volume in USD bn, CAGR 21.1 %

313846566782202520262027202820292030USD bn

Sources: Grand View Research, Horizon Outlook 2024–2030 (Higher Education Europe: 388 USD bn by 2030; Corporate E-Learning Europe: 81.5 USD bn by 2030). Interim values interpolated from CAGR.

References

Clients and brands from 20 years of consulting.

  • Riverside
  • CINVEN
  • Providence
  • Jacobs
  • Orlando Capital
  • Trill Impact
  • OneCareer
  • AURELIUS
  • Telegate
  • O2 / Telefónica
  • IFCO Systems
  • Tchibo
  • dm
  • Süddeutsche Zeitung
  • Otto
  • Pro7Sat1
  • Ringier
  • BMW Financial Services
  • Allianz
  • HIPP
AW

“Dirk brought so much added value to our HigherEd portfolio from the first minute. He helped to structure and build the team properly, define the processes so that the sales funnel worked much better again. This was clearly reflected in the numbers. We can’t recommend anyone better than him when it comes to team, marketing, customer and growth.”

Alexander Wagner · Director, AURELIUS Wachstumskapital SE & Co. KG
PK

“Dirk combines years of experience in data-driven online marketing with deep sector knowledge. His advice has been very valuable in further detailing our growth strategy and in helping to realize consecutive years of double-digit growth.”

Dr. Philipp Klöcker · Managing Director, AKAD
PH

“Without a doubt, Dirk is one of the leading experts in the German-speaking markets if it comes to data-driven marketing and sales, particularly in the higher education and service industry. I am always amazed to learn about his approaches, his insights into digital marketing and his track record with some of the fastest growing players in the market.”

Philipp Hoellermann · Chief AI Officer, Higher Education Expert
AK

“Dirk is very passionate about his job, always reaching for the best imaginable outcome of his team’s work – in terms of sales volume but not less important maintaining a high quality of all materials used, be it on- or offline. An open minded person, always looking for inspiration.”

Alexander Krösser · CMO, IU Group
UB

“Data and sales driven person, open minded character and communicative leader, giving trust to his colleagues and empowers – hands-on digital marketer with strategical background. Sound knowledge in building and executing digital transformation enabling growth. At the personal level: a man of integrity you can rely on.”

Dr. Ulrich Bremer · Managing Director, DIU
DE

“I worked together with Dirk to develop a new digital platform to increase conversion and user experience. His strong ability to understand people, listen to the user and proactively define activities contributed significantly to the company’s high growth rates over the years.”

Daniel Egger · Author & Business Growth Advisor
DT

“Dirk is a growth oriented Marketer with very solid e-commerce knowledge and a strong entrepreneurial mindset, always ready to collaborate and support others to achieve the common goals of the company. Any company that wants a growth marketing or e-commerce expert will find in Dirk both the leader and the team player they need.”

Diego W. Tellkamp · Strategic Marketer, ex Career Partner

Background

“AI turns from tool into colleague: it manages the knowledge – we set the direction.”

Dirk Delbrouck · Founder Valuedialog · 20 years CMO, CGO, CEO
since 2024

Managing Director, Euro-FH & Wilhelm Büchner Hochschule

Managing Director Marketing & Sales of both distance-learning universities of the Klett Group. Also Vice President of both universities.

until 2023

CEO, Berlitz International Language Schools

Managing Director for 5 countries. Digital transformation, growth in revenue and profitability. AI deployment for faster growth.

until 2021

CMO & MD, compleet (Riverside PE)

Merged 5 companies into one SaaS fintech group. In parallel advisor for mid and large cap PE firms in the US, UK and EMEA.

until 2020

Chief Growth Officer, Cluno

Leading car subscription provider. CAC optimized with data: attribution, lead scoring, AI marketing. Exit: merger with Cazoo 2021.

until 2016

CMO, IU Group (Career Partner Group)

Built the team from 5 to 70 specialists: data, SEO, CRO, CRM, content, performance. Student growth to over 80,000 enrollments in 4 years.

until 2012

Co-Founder, DANATO

Dropship platform for gifts in DACH. Conversion uplift of 150 percent across all channels. Exit 2015 to Gruner+Jahr.

since 2007

Founder, Valuedialog

CRM, CRO and growth consulting. Clients: Telegate, Telefónica, O2, IFCO Systems. Initiated and led deals with Tchibo, dm, Otto, Pro7Sat1.

Whitepaper: measure and grow AI visibility 11 pages, German. GA4 setup, bot profiles, log file analysis, prompt monitoring.

FAQ

Frequently asked questions about Valuedialog.

What is growth consulting?

Data-driven consulting to scale companies. Valuedialog identifies growth potential and executes it: analysis, organization, processes, skillset. Measurable output instead of consulting slides.

Who does Valuedialog work for?

Three client groups: private equity firms for their portfolio companies, SMEs with structured growth needs, and startups ahead of go-to-market or a funding round.

What does AI transformation in marketing mean?

Rebuilding marketing and sales on AI-driven processes: AI agents in the funnel, hyper-personalization in CRM and visibility in AI search systems (GEO). With clear projects and clear goals instead of AI actionism.

How does a collaboration start?

With a free growth date. Outcome: a first assessment of your growth potential plus a clear recommendation. Both sides then decide on project scope.

What results have been achieved?

Examples: portfolio growth above 30 percent in 6 months (PE), 60 percent more leads from a new B2B sales funnel (SME), go-to-market in 90 days with Series A secured (startup).

Who is behind Valuedialog?

Dirk Delbrouck, growth advisor since 2007. Roles: CEO Berlitz across 5 countries, CMO IU Group growing to over 80,000 students, CGO Cluno, CMO and MD compleet (Riverside PE).

Contact

Book a growth date. Clear first assessment.

A first assessment of your growth potential – if the data supports it. Clear, structured, transparent. No buzzwords, a roadmap.

dirk@valuedialog.de

+49 172 3096573

LinkedIn profile

Dirk Delbrouck, Growth Advisor
Dirk Delbrouck Founder & Growth Advisor Your contact for the growth date

Please select a topic. Please describe your request.